This workshop will not change your life and it will not make you a millionaire. I’m not making millions and I’m not living a laptop lifestyle on the beach.

Somehow we’ve all been brainwashed into believing that we need to get a job to make money and just live as society programmed us to live.

But, I believe that this world needs more passion, it needs many more people who are truly passionate about what they do.

Working in a nine to five job that you don’t really like and being unhappy too doesn’t do you or the world any good. When we are not passionate about what we do we feel tired, bored and we’re always looking forward to something in the future, rather than being present in the now. Not living to our fullest potential makes us feel that we are wasting our life, I was there and it wasn’t a great feeling. But there are ways out of that place.

I have been fortunate enough to be able to help some motivated individuals to start a small business on the side and share their passion with the world.   So, during this workshop I’ll give you all the tools you need to start, promote and maintain the lifestyle you desire while adding a whole lot more passion into this world. It will provide you with the ideas and knowledge you need to live a more purposeful and meaningful life.

Over the last eight years I’ve had some great successes and a few failures too. Let me share both with you; the shortcuts and success paths that I’ve found, to propel you forward, and the failures too, so that you can avoid making the same mistakes that I made.

As a result of the workshop, you will be able to continue working in your day job and have your own small side hustle. Or perhaps you will be able to transition from your day job to a full time side hustle. The decision will be yours. The great news is that you will have all the tools you need to build a social, story-driven brand selling physical products.

You will also learn how to create that brand, search for suppliers, brand your side hustle and promote it, creating more freedom in your life and living life on your own terms.  One of the most important skills that you will learn is how to remove the fear of being judged, because everything starts from inside out, not inside in.

This won’t be about building an overnight mega-business, but developing something that suits you and serves a small community of people and really makes an impact on their lives. Building a community of passionate people that do good in this world.

My strong promise is that within four weeks you will have a sustainable brand launched.

I’m not making millions but I live with passion and purpose. I love waking up every day and doing things I love on my own terms.  Why not join the ‘hustle’?



Small steps lead to massive achievements. It starts with you.


October 27th, Saturday, MSE Meeting Rooms, Oxford Street

This workshop will help you create a small business that you are passionate about. It will give you the tools, ideas and inspiration you need to go after your dreams and make things happen. You will be able to create a sustainable brand by creating an amazing product, using content marketing and storytelling to promote it.

  • Create A Brand

  • Storytell

  • Live with less

  • Create more




Alexander has worked in the marketing space for the past 10 years. He used to live a fake life for 30 years, lied to himself and lost his passion. Worked on himself and now he is inspired to help people live an authentic and passionate life.  He spoke at The Business Show London, University of Greenwich and other conferences and universities. Currently he is the CEO of IQD Agency, a content marketing agency that focuses on emotional storytelling. The agency worked with a list of well-known brands and SME’s in Cyprus and the UK such as Beauty Line, Holland & Barrett, Pizza Express, Stella Artois, Eurovision, Khairmax to name a few. He was a judge at UK Digital Experience awards alongside with Barclays and o2 and spoke at 13th Marketing Forum that was organized by IMH.


iqd agency

Alexnader Novicov



Thursday,November 23rd, 2017 - ON SIDE HUSTLE



09:00 - 09:30

Morning coffee and delicious pastry


How To Remove Fear of Being Judged

09:30 - 10:30

How we can remove the fear of being judged and how to deal with failure.


Finding Purpose & Meaning

10:30 - 11:30

How we can find our own purpose and meaning by staying true to ourselves.


Coffee/Tea and Networking

11:30 - 12:00

Meet interesting individuals and chit chat


How To Create A Profitable Brand

12:00 - 13:00

How we can test and create a profitable brand that is authentic to us.


Lunch Break

13:00 - 14:00

Lunch Break: Delicious lunch and chit-chat.


How To Create Physical Products

14:00 - 15:00

Where to look for suppliers, what to ask potential suppliers and partners and how to set up your prices.


How To Create An Authentic Story

15:00 - 16:00

How to create an authentic story based on your true values. You will learn the mentality and the framework to create your own story.


Interactive Session

16:00 - 16:30

Interactive Session


Content Ideas: Everybody will share ideas with each other.

16:30 - 17:00

Content Ideas:  Everybody will share ideas with each other.


Q&A & Selfies

17:00 - 18:00

Q&A & Selfies


frequently asked questions

How Do I Get To The Venue

The venue is next to Tottenham Court Road.  We will email you the exact address to the venue.

What type of food we will eat?

We will have pastry and coffee at the venue provided.

Will I Make Millions?

This is not a get rich quick schemes. Our goal is to help you generate up to £100,000 per year.

How Do I Know If It's For me?

If you believe that you have unfulfilled potential, you are willing to do the steps and implement the things that you will learn then it’s for you.

Which payment methods do you accept?

We accept PayPal payments, direct bank transfer to Barclays and invoice payments.

Is the workshop any good?

Don’t take our word for it, have a look at our testimonials. The workshop is great if you will implement the strategies that will be shared. We will have active interactive session where you will be able to ask any questions you might have.

Early Bird Ticket

The Early Bird Ticket is £150


Ticket Price

Normal Ticket Price is £550


Register today while tickets are available

Last year this workshop was sold out